The cheeks are one of the most affected areas with ageing. We usually think that the nasolabial fold should be treated to rejuvenate someone. This is a mistake if we forget treating the cheeks. If we only treat or inject in the nasolabial fold, this area around the mouth would become very heavy and we would look like monkeys. But if we give volume to the cheek or malar area we induce some lifting of the face. This can be done with different materials such as HYALURONIC, SCULPTRA, RADIESSE, JUVEDERM, RESTYLANE and others.